PEJ New Media Index: Bloggers Cheer as Netflix Reverses Course

Oct 20, 2011

Last week, the top story among bloggers celebrated their role in reversing one company's unpopular decision. Positive reaction to the news that Netflix had abandoned its plan to split its DVD rental and online streaming services was the No. 1 topic from October 10-14, according to the New Media Index from the Pew Research Center's Project for Excellence in Journalism.

Indeed, the saga has consumed bloggers for the better part of a month. In July, Netflix announced a price hike for its video rental and streaming service. Then in September, it said the company would split into two parts with the online streaming operation to be called Qwikster. Many bloggers criticized those moves, complaining about the inconvenience and inefficiency of dividing those services. That response led company CEO Reed Hastings to offer an apology and explanation on September 18 of why the changes were necessary.

Still, Netflix users were not satisfied. The No. 2 story on blogs from September 19-23 featured bloggers assailing Hastings' apology note, with many predicting that the proposed changes would harm the company. The next week, (September 26-30), that was still the No. 3 story in blogs.

Read the full report, Bloggers Cheer as Netflix Reverses Course, on the Pew Research Center's Project for Excellence in Journalism Web site. 

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