PEJ New Media Index: iPhone Rumors Ignite the Social Media

Oct 06, 2011

For the second week in a row, major tech news dominated the online conversation-with the focus last week on speculation about the new iPhone model, details about new gadgets on Facebook, and changes to Google+.

For the week of September 26-30, no subject received more of that attention than the new iPhone, which was introduced on October 4. It proved to be the No. 1 story on blogs and No. 2 on Twitter, according to the Pew Research Center's Project for Excellence in Journalism. And that follows an intense buildup of interest in social media that lasted for more than two months. Indeed, the new iPhone has been one of the top stories on blogs for seven of the past nine weeks and three of the past four weeks on Twitter.

The name of the game last week was speculation, and although some bloggers were sharing unverified information about the iPhone 5, those rumors were debunked when Apple CEO Tim Cook took the stage to announce the iPhone 4S, which looks like the already-released iPhone 4, and is an upgrade of that phone.

Read the full report, iPhone Rumors Ignite the Social Media, on the Pew Research Center's Project for Excellence in Journalism Web site. 

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