More than a quarter (28%) of all American adults use mobile or social location-based services of some kind. This includes anyone who takes part in one or more of the following activities:
- 28% of cell owners use phones to get directions or recommendations based on their current location—that works out to 23% of all adults.
- A much smaller number (5% of cell owners, equaling 4% of all adults) use their phones to check in to locations using geosocial services such as Foursquare or Gowalla. Smartphone owners are especially likely to use these services on their phones.
- 9% of internet users set up social media services such as Facebook, Twitter, or LinkedIn so that their location is automatically included in their posts on those services. That works out to 7% of all adults.
Taken together, 28% of U.S. adults do at least one of these activities either on a computer or using their mobile phones—and many users do several of them. These figures come from a new national survey by the Pew Research Center’s Internet & American Life Project and represent Project’s most expansive study of location services to date.
Read the full report, Twenty-Eight Percent of American Adults Use Mobile and Social Location-based Services, on the Pew Internet & American Life Project Web site.