PEJ New Media Index: A Tech Mogul's Biography Galvanizes Social Media

Apr 21, 2011

The first authorized biography of Apple CEO Steve Jobs—due out in 2012—captivated bloggers and tweeters alike, becoming one of the rare stories to figure prominently in both social media platforms in the same week. 

For the week of April 11-15, the Jobs book ranked No. 1 on blogs, with almost a third (31%) of the news links, and ranked second on Twitter at 7%, according to the New Media Index from the Pew Research Center’s Project for Excellence in Journalism.

This is the first biography in which Jobs agreed to participate, something that appealed to internet commenters dissatisfied with several previous unauthorized biographies about the Apple CEO. The author of the book was also announced—veteran journalist and author Walter Isaacson.

Read the full report, A Tech Mogul's Biography Galvanizes Social Media, on the Pew Research Center's Project for Excellence in Journalism Web site.

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