Youth Exposure to Alcohol Advertising on Television, 2001 to 2007

Report Read time:
Youth Exposure to Alcohol Advertising on Television, 2001 to 2007

The Center on Alcohol Marketing and Youth commissioned Virtual Media Resources (VMR) to analyze all alcohol advertising on television from 2001 through 2007. VMR is a media research, planning, market analysis and consulting firm based in Natick, Massachusetts, serving communications organizations and marketers in a wide variety of market segments and media. VMR was established in 1992 to provide an independent research firm serving advertising agencies and has grown to service over 100 clients across the United States and Canada in retail, publishing, financial, automotive, public health and other fields. VMR has received no funding from alcohol or tobacco marketers.

This report is based on industry-standard data sources and methods that are available to ad agencies and advertisers as they make their decisions about where to place their advertising.

This report analyzes alcohol product and “responsibility” advertising. VMR staff viewed all commercials to ensure that they were appropriately classified by type as corporate, event, “responsibility” or product advertisements. This report does not include alcohol advertising bought directly on local cable systems or cable interconnects, because the standard industry sources licensed for this report do not include these data; such advertising may appear on cable stations that are delivered via cable television. Because distilled spirits advertisers, faced with a voluntary ban on their advertising by the four major broadcast networks, have made particular use of local cable channels, this report may understate their presence on television. The report also does not include advertising data from Spanish-language television networks, such as Univision and Telemundo.

Downloads Report Youth Exposure to Alcohol Advertising on Television 2001 to 2007
Downloads Report Youth Exposure to Alcohol Advertising on Television 2001 to 2007
America’s Overdose Crisis
America’s Overdose Crisis

America’s Overdose Crisis

Sign up for our five-email course explaining the overdose crisis in America, the state of treatment access, and ways to improve care

Sign up
Quick View
America’s Overdose Crisis

America’s Overdose Crisis

Sign up for our five-email course explaining the overdose crisis in America, the state of treatment access, and ways to improve care

Sign up

MORE FROM PEW

A presentation being given by a businesswoman to a group of participants at a business conference. Four Plan Features Can Boost 'Retirement Readiness'
A large group of people in formal or traditional attire stands together on a stage, with a digital background depicting marine life and the large text “WTO Agreement on Fisheries Subsidies.” WTO Needs to Redouble Its Effort on Fishing Subsidies
A man in a winter hat and sunglasses kneels on a rocky shoreline in front of a campfire, holding a metal mug with gloved hands. Behind him, in the water, a motorboat is moored to the shore. Cliffs rise on both sides of the water. Why Newfoundland’s South Coast Fjords Are Sacred
An illustration of a couple holding hands walking away from an outline of houses behind them Pathways to Homeownership: Housing in America
Composite image of modern city network communication concept

Learn the Basics of Broadband from Our Limited Series

Sign up for our four-week email course on Broadband Basics
Quick View

How does broadband internet reach our homes, phones, and tablets? What kind of infrastructure connects us all together? What are the major barriers to broadband access for American communities?

Pills illustration
Pills illustration

What Is Antibiotic Resistance—and How Can We Fight It?

Sign up for our four-week email series The Race Against Resistance.
Quick View
Pills illustration

Antibiotic-resistant bacteria, also known as “superbugs,” are a major threat to modern medicine. But how does resistance work, and what can we do to slow the spread? Read personal stories, expert accounts, and more for the answers to those questions in our four-week email series: Slowing Superbugs.