Some of the biggest names in web journalism -- ESPN.com, Slate.com, and People.com -- were among the finalists for the 2007 National Magazine Award in "Online General Excellence." But when the American Society of Magazine Editors announced the winner on May 1, a lesser known spirituality-and faith-based site called Beliefnet.com walked away with the top prize.
If Beliefnet is not exactly a household name, it is an interesting experiment in online journalism. For one thing, its own turbulent history in some ways reflects the trajectory of the internet itself. For another, the strategy it has settled on -- a subject specific site that offers interactivity, networking and journalistic even-handedness -- may offer one working blueprint for the rapidly evolving field of Web information.
Read the full article A Spiritual Network in Cyberspace, Beliefnet.com Proves a Successful Model for Combining Journalism and Networking on the Pew Research Center Web site.
Or, read a more comprehensive report on the Project for Excellence in Journalism Web site.