Analysis of Election 2006 Online

Jan 18, 2007

Twice as many Americans used the Internet as their primary source of news about the 2006 campaign compared with the most recent mid-term election in 2002, according to a survey by the Pew Internet and American Life Project and the Pew Research Center for the People & the Press.

Some 15% of all American adults say the Internet was the place where they got most of their campaign news during the election, up from 7% in the mid-term election of 2002.

A post-election survey shows that the 2006 race also produced a notable class of online political activists. Some 23% of those who used the internet for political purposes – the people we call campaign Internet users – actually created or forwarded online original political commentary or politically-related videos.

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