Audience Engagement

Since 2002, Pew has partnered with the Greater Philadelphia Cultural Alliance to enhance audience engagement efforts among the region's arts and culture organizations.  

This effort has produced groundbreaking studies on audience participation trends and behaviors that were compiled into one publication, Research Into Action: Pathways to New Opportunities. It also pioneered new tools which have returned tremendous benefits to the local cultural community, including PhillyFunGuide, an online events calendar, and PhillyFunSavers, which allows subscribers to purchase half-price tickets for select presentations. Together these programs have generated significant new audiences and ticket revenues to participating cultural organizations.

For more information about the Greater Philadelphia Cultural Alliance's ongoing audience engagement programs, please visit


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