Demographics

The Pew Internet & American Life Project generates knowledge and information about the demographics of Internet users in America. Its researchers study the role played by factors such as age, gender, race, marital status, education and income. Data regarding the demographics of online visitors and activities are collected through public opinion polling, online surveys and other research methods.

Recent topics explored by the project include the demographics of Latino Internet users and non-users; users of broadband Web access; Internet usage statistics in America; the scope of online scams targeting the elderly; and the availability of broadband in rural communities. The knowledge gained through these studies helps journalists, scholars and others learn more about the types of people who are using the Internet, and why.

The Pew Internet & American Life Project is an initiative of the Pew Research Center, a subsidiary of Pew based in Washington, D.C. For more information about its research into Internet users’ demographics, visit the Pew Internet & American Life Project Web site.

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