While awareness has increased about the quality and diversity of the arts and culture community in Philadelphia, this has not always translated into higher attendance for events. Despite the strong programming that is offered throughout the region, there were perceived barriers to ticket buying for some audiences. And for the organizations presenting events, the high costs of advertising in one of America’s largest media markets was a hurdle.
Pew worked with the Greater Philadelphia Cultural Alliance to develop the Campaign for Culture to overcome these barriers.
A primary accomplishment of this program has been the creation of PhillyFunGuide.com, a master schedule of upcoming cultural events in the region, which now lists some 21,000 events every year and has attracted 2.9 million visits since it was launched in 2002. PhillyFunSavers, an email-subscription service that offers half-priced events to the public, complements the PhillyFunGuide site by delivering information directly to interested audiences, who can purchase their tickets online.
For more information, visit the Campaign for Culture Web site.
Photo by Jillian Bauer.
Sep 21, 2009 - This research report from the Greater Philadelphia Cultural Alliance offers specific insights into how the Philadelphia region's diverse population engages with the arts and the report provides specific strategies for cultural organizations looking to build stronger audience connections.
Read More
Sep 22, 2008 - The arts and cultural sector is one of Southeastern Pennsylvania’s strongest assets. The 2008 Portfolio examines the vibrancy, value, and vulnerability of the cultural community for civic leaders, policymakers, cultural organizations, and the general public.
Read: Summary View: Full Report (Adobe PDF)
Aug 20, 2007 - New Orleans' NOLAFunGuide.com goes online during the city’s famous Jazz Fest.
Sep 26, 2006 - Report offers a comprehensive look at the scope of the Southeastern Pennsylvania nonprofit cultural sector.
May 01, 2006 - A Spring 2006 Trust magazine briefing on the report Mapping State Cultural Policy: The State of Washington.
Aug 15, 2005 - Using a systematic and systemwide perspective, this book describes the state of the visual arts today and identifies how this picture is changing, why those changes are taking place, what they imply for the future, and what policy issues are involved.
May 21, 2001 - The Museum Loan Network creates relationships among cultural institutions—and between them and their visitors.
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