Social Trends

The Pew Research Center's Social & Demographic Trends project studies behaviors and attitudes of Americans in key realms of their lives, including family, community, health, finance, work and leisure.

The project explores these topics by combining original public opinion survey research with social, economic and demographic data analysis.

Issues studied have included: the challenges of motherhood; levels of trust among different demographic groups; “Generation Next”— i.e. the cohort of 16-to-25-year-olds; and Americans’ perceptions of their family finances.

These reports help journalists, academic researchers and others better understand how social trends are shaping everyday life in this country.

The Pew Research Center does not take positions on policy debates. It is a subsidiary of Pew and is based in Washington, D.C. For more information about social trends polling, visit the Pew Research Center's Social & Demographic Trends project Web site

Report

  • College Enrollment Hits All-Time High

    Oct 29, 2009 - The share of 18- to 24-year-olds attending college in the United States hit an all-time high in October 2008, driven by a recession-era surge in enrollments at community colleges, according to a Pew Research Center analysis of newly released data from the U.S. Census Bureau.

  • The States of Marriage and Divorce

    Oct 15, 2009 - Marriage, divorce and remarriage rates vary significantly among states as do average education and income levels. A Pew Research Center analysis of new Census data—including an interactive map—reveals some interesting patterns.

  • The Harried Life of the Working Mother

    Oct 01, 2009 - Women now make up almost half of the U.S. labor force, up from 38% in 1970. The public approves of this trend, but the change has come with a cost for many women – particularly working mothers of young children, who feel the tug of family responsibility much more acutely than do working fathers, according to a nationwide survey by the Pew Research Center's Social & Demographic Trends Project.

  • Black-White Conflict Isn’t Society's Largest

    Sep 24, 2009 - Most see differences between immigrants and the native born and between rich and poor as stronger sources of social conflict than divisions between blacks and whites.

  • Take this Job and Love It: Job Satisfaction Highest Among the Self-Employed

    Sep 17, 2009 - The self-employed are far more likely to like their jobs and work because they want to. But if you strike out on your own, don't count on financial security.

  • Recession Turns a Graying Office Grayer

    Sep 03, 2009 - A new survey by the Pew Research Center's Social & Demographic Trends project finds that older adults are staying in the labor force longer, and younger adults are staying out of it longer. This trend intensified with the recession, but it should continue after the economy recovers. One reason, older workers value not just a paycheck, but the psychic and social rewards.

  • Forty Years After Woodstock, A Gentler Generation Gap

    Aug 12, 2009 - They have different values, beliefs and lifestyles, but young and old today are disagreeing without being disagreeable. They also share a fondness for Woodstock-era rock and roll, according to a nationwide survey by the Pew Research Center's Social & Demographic Trends project.

  • Go West, Old Man: Where Older Adults Feel Young at Heart

    Aug 07, 2009 - America's West has the highest concentration of older adults who don't think of themselves as old. Older Westerners also feel healthier and get more exercise than other older folks, according to a Pew Research Center Social & Demographic Trends survey.

  • Nap Time

    Jul 29, 2009 - Feeling drowsy? You're not alone. On a typical day, a third of the adults in the United States take a nap. Napping thrives among all demographic groups, but it's more widespread among some than others, according to a Pew Research Center Social & Demographic Trends survey.

  • Growing Old in America: Expectations vs. Reality

    Jun 29, 2009 - Getting old isn't nearly as bad as people think it will be. Nor is it quite as good. On aspects of everyday life ranging from mental acuity to financial security, a new Pew Research Center Social & Demographic Trends survey finds a sizable gap between expectations that young and middle-aged adults have about old age and actual experiences reported by older adults themselves.

  • Public More Optimistic About the Economy, But Still Reluctant to Spend

    Jun 19, 2009 - Americans are increasingly upbeat about the economy and their own finances but that hasn't prompted them to open their wallets, according to the latest national survey by the Pew Research Center for the People & the Press.

  • Most Middle-Aged Adults Are Rethinking Retirement Plans

    May 28, 2009 - In the midst of a recession that has taken a heavy toll on many nest eggs, just over half of all working adults ages 50 to 64 say they may delay their retirement—and another 16% say they never expect to stop working.

  • Independents Take Center Stage in the Obama Era

    May 21, 2009 - Centrism has emerged as a dominant factor in public opinion as the Obama administration begins. Republicans and Democrats are even more divided than in the past, while an increasing number of Americans identify as independents. The Pew Research Center's long-term values study tracks beliefs and attitudes—on government, business, race, religion and more—shaping public opinion and influencing voting behavior.

  • Not Your Grandfather's Recession—Literally

    May 14, 2009 - The ongoing recession has had different impacts on different age groups. Adults 65 and older have escaped its full fury. Adults in late middle age (50 to 64) have seen their nest eggs shrink the most and their anxieties about retirement swell the most. Younger adults (ages 18-49) have taken the worst lumps in the job market but remain relatively upbeat about their financial future, according to a new national survey by the Pew Research Center's Social & Demographic Trends project.

  • Through Boom and Bust: Minorities, Immigrants and Homeownership

    May 12, 2009 - The ups and downs in the U.S. housing market over the past decade and a half have generated both greater gains and larger losses for minority groups than for whites, according to an analysis of housing, economic and demographic data by the Pew Hispanic Center, a project of the Pew Research Center.

  • Luxury or Necessity? The Public Makes a U-Turn

    Apr 23, 2009 - From the kitchen to the laundry room to the home entertainment center, Americans are paring down the list of familiar household appliances they say they can't live without, according to a new national survey by the Pew Research Center's Social & Demographic Trends project.

  • Smokers Can't Blow Off Stress

    Apr 08, 2009 - Many smokers say they light up to relieve stress. But it doesn't seem to work. A new survey by the Pew Research Center's Social & Demographic Trends project finds smokers are more likely than former smokers or non-smokers to say they often experience stress in their daily lives.

  • The Phantom Recovery

    Mar 26, 2009 - A new Pew Research Center report finds that for the typical American household, the Great Recession that began more than a year ago came on the heels of a less dramatic but equally unusual economic phenomenon: a Phantom Recovery.

  • Public Has Split Verdict on Increased Level of Unmarried Motherhood

    Mar 19, 2009 - A new report shows out-of-wedlock births rose to record levels in 2007. A Pew Research survey that year found wide concern about the social costs, but only a minority saw such births as morally wrong.

  • Reluctant Suffragettes: When Women Questioned Their Right to Vote

    Mar 18, 2009 - The Pew Research Center examines an 86-year-old poll that sheds light on why female Americans were slow to appreciate the hard-fought battle for access to the ballot box.

  • Most Like It Hot

    Mar 18, 2009 - Given a choice, most Americans would opt for a sun-kissed climate. But even hot-weather lovers don't necessarily prefer warm-weather cities, according to a survey by the Pew Reseach Center's Social & Demographic Trends project.

  • Magnet or Sticky? A State-by-State Typology

    Mar 11, 2009 - Analysis from the Pew Research Center shows that states may seem to fall into one or another category, either attracting or keeping people. And most states do score high on one scale and low on another. But 10 rank high on both scales, and another nine score low on both. Find out where your state lands.

  • Suburbs Not Most Popular, But Suburbanites Most Content

    Feb 26, 2009 - Suburbanites are significantly more satisfied with their communities than are residents of cities, small towns or rural areas, according a Pew Research Center Social & Demographic Trends survey that explores what Americans like - and don't like - about the places where they live. Overall, 42% of suburban residents give their community high marks, compared with just 34% of city residents, 29% of rural residents and 25% of small town residents.

  • One-In-Five Homeowners Feel “Underwater” On Mortgages

    Feb 19, 2009 - The young, the less affluent and members of minority groups are more likely to say their homes are worth less than what they owe on their mortgages, according to the latest survey by the Pew Research Center for the People & the Press.

  • No Place Like Home -- Even if the Value Is in the Tank

    Feb 19, 2009 - Not even a housing-led recession can shake Americans' faith in the blessings of homeownership.

  • McDonald's and Starbucks: 43% Yin, 35% Yang

    Feb 10, 2009 - McDonald's and Starbucks are the yin and yang of franchise food and drink. While both are iconic American brands, each appeals to different lifestyles, budgets and, yes, even political ideologies. How different? A Pew Research Center Social & Demographic Trends survey on where Americans would like to live included the following question: "Just for fun: Would you prefer to live in a place with more McDonald's or more Starbucks?" The Golden Arches won the head-to-head contest by 43%-35%.  

  • For Nearly Half of America, Grass Is Greener Somewhere Else

    Jan 29, 2009 - A new survey by the Pew Research Center's Social & Demographic Trends project finds that nearly half of the public would rather live in a different type of community from the one they're living in now. However, more than eight-in-ten rate their current communities as good to excellent. When asked about specific metropolitan areas where they would like to live, respondents rank Denver, San Diego and Seattle at the top of a list of 30 large cities.

  • Who Moves? Who Stays Put? Where’s Home?

    Dec 18, 2008 - Americans are settling down: Only 13% of the U.S. population changed residences between 2006 and 2007, the lowest share since the 1940s. A new national survey by the Pew Research Center's Social & Demographic Trends project and an analysis of Census data explore geographic mobility in the United States.

  • Do Americans Really Like Diverse Communities?

    Dec 02, 2008 - About six-in-ten Americans say they like the idea of living in politically, racially, religiously or economically mixed communities, while about a quarter take the opposite view: they would rather live in communities made up mostly of people like themselves, according to a new Pew Research Center national survey.

  • Republicans: Still Happy Campers

    Oct 23, 2008 - Despite the imploding stock market, the looming recession, the unpopular president and discouraging political polls, a new Social Trends survey finds GOP adherents still beat Democrats on the happiness scale.

  • Middle Class, By the Numbers

    Oct 06, 2008 - The plight of Middle Americans has been much invoked by candidates from both parties this election year. Who are these folk? Here's a self-portrait painted in statistics.

  • Women Call the Shots at Home; Public Mixed on Gender Roles in Jobs

    Sep 25, 2008 - They say it's a man's world, but in the typical American family, it's the woman who wears the pantsuit. Still, Americans retain strong traditional gender preferences with respect to some job roles. To find out where you fit, take the Pew Research Center's Couples Quiz, then read the report on the findings of the national survey.

  • Revisiting the Mommy Wars After Palin: Politics, Gender and Parenthood

    Sep 15, 2008 - A Pew survey, like others before it, found Republicans far more troubled than Democrats by the long term trend toward mothers of young children working outside the home. But these surveys were conducted before Sarah Palin entered the political scene. The especially enthusiatic initial reponse to her vice presidential candidacy contrasts sharply with these findings.

  • Men or Women: Who’s the Better Leader?

    Aug 25, 2008 - Americans believe women have the right stuff to be political leaders. When it comes to honesty, intelligence and other traits they value highly in leaders, the public rates women superior to men. But only 6% say women make better political leaders than men. A Pew Research Center survey explores this paradox.

  • America's Four Middle Classes

    Jul 29, 2008 - There isn't one American middle class; there are four. Each is different from the others in its attitudes, outlook and financial circumstance—sometimes in ways that defy traditional stereotypes of the middle class, according to an analysis of a recent national survey conducted by the Pew Research Center Social and Demographic Trends Project.

  • Baby Boomers: The Gloomiest Generation

    Jun 25, 2008 - America's baby boomers are in a collective funk. Members of the large generation born from 1946 to 1964 are more downbeat about their lives than are adults who are younger or older, according to a new Pew Research Center Social and Demographic Trends survey.

  • In the Public Eye: Who's Up (Al Gore) And Who's Down (Oprah Winfrey)

    May 14, 2008 - Since endorsing Obama, the talk show host's popularity has fallen among Republicans while the former vice president now rivals Obama and tops Clinton in favorability.

  • Feeling Guilty: Americans Say They Aren't Saving Enough

    May 14, 2008 - A new survey by the Pew Research Center's Social & Demographic Trends project finds that most Americans at every income level and in every demographic group worry they aren't putting enough aside for the future -- but they're apparently not worried enough to do much about it.

  • Inside the Middle Class: Bad Times Hit the Good Life

    Apr 09, 2008 - This report on the attitudes and lives of the American middle class combines results of a new Pew Research Center national public opinion survey with the center's analysis of relevant economic and demographic trend data from the Census Bureau.

  • U.S. Population Projections: 2005–2050

    Feb 11, 2008 - If current trends continue, immigrants arriving from 2005 to 2050 and their descendants will account for 82% of the population growth in the United States during this period, according to new projections from the Pew Research Center.  The nation’s racial and ethnic mix will change markedly by mid-century, the projections show, and the nation’s elderly population will more than double in size.

  • Do Blacks and Hispanics Get Along?

    Jan 31, 2008 - In general the nation's two largest minorities think well of each other, but there are some important differences, this Pew Research Center survey finds.

  • Race, Ethnicity and Campaign ’08

    Jan 17, 2008 - Race, ethnicity and politics can sometimes make for a volatile mix, but a poll finds that race relations in this country are on a pretty even keel.

  • What Was -- and Wasn’t -- On the Public’s Mind in 2007

    Dec 19, 2007 - The Pew Research Center released a compilation of the top 15 stories in which public opinion played a significant role, and the year's most notable "non-barking dogs."

  • Technology Trends: Mean Teens Online

    Jul 12, 2007 - According to a Pew Internet and American Life Project study, about one third (32%) of all teenagers who use the internet say they have been targets of a range of annoying and potentially menacing online activities.

  • As Marriage and Parenthood Drift Apart, Poll Shows Public Is Concerned about Social Impact

    Jul 01, 2007 - A Pew Research Center poll shows Americans are concerned about the state of parenthood and marriage.

  • Muslim Americans: Middle Class and Mostly Mainstream

    May 01, 2007 - The first-ever, nationwide, random sample survey of Muslim Americans found them to be largely assimilated, happy with their lives, and moderate.

  • Social Trends: Americans and Social Trust--Who, Where and Why

    Feb 22, 2007 - A Pew Social Trends survey examines whom people trust.

  • In Good Company (Fall 2004 Trust Magazine article)

    Oct 01, 2004 -  A new subsidiary — the Pew Research Center — is one change following Pew's governing transformation. The components of this organization, however, are well known.

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