New Ad Campaign Spotlights Nevada’s Gold Butte

Mesquite, NV - 08/31/2010 - The Campaign for America's Wilderness at the Pew Environment Group is teaming up with Friends of Gold Butte, Nevada Wilderness Project and Friends of Nevada Wilderness to kick off an online and print ad campaign featuring Nevadans from various backgrounds—a teacher, a student and a school counselor, casino workers, retirees and a small business owner—who share a love of the state's wild places and a desire to see Nevada’s Gold Butte protected for future generations.

Nevada's Gold Butte AdvertisementThe community members are among many supporters of an effort to protect 345,000 acres of spectacular public lands south of the City of Mesquite, between Lake Mead and Grand Canyon-Parashant National Monument, as wilderness and national conservation area. Named for an historic mining town, Gold Butte's biological, cultural and historical treasures include abundant wildlife—bighorn sheep roaming from the Virgin Mountains south along the curves of the Colorado River—Joshua tree and Mojave yucca forests, outcroppings of sandstone, slot canyons, Native American rock art and historic mining and ranching artifacts.

“People from all over the world visit southern Nevada in search of our famous wild places,” says casino floor supervisor Bill Potter, who appears in one of the print ads. “Certainly one of the wild places is the Vegas strip. But, we think our best wild lands are actually about an hour up the road in the beautiful desert landscape of Gold Butte. Whenever we’re looking for a bit of solitude among the red rock canyons, a day exploring ancient rock art, or a chance encounter with an endangered desert tortoise, we look to the vast beauty of the real wild west—Gold Butte.”

Las Vegas teacher Ellen Battle says in her ad, “The peaceful beauty of wilderness relaxes and energizes—and reminds us that not all learning takes place in the classroom. Gold Butte is a treasure that needs protecting, so that it will remain forever just as it is today.”

Recent transplants Terri Rylander and Tony Barron say the majestic beauty of Gold Butte is one reason why they chose southern Nevada. “Gold Butte is where we come to get away from it all, to spend time in this beautiful desert landscape so close to Las Vegas, yet so far removed from the bright lights and crowds. We feel a responsibility to make sure it’s here forever.”

The Common Ground ads will run over the next several weeks in print and online in Las Vegas and Mesquite.

(Home page image © Brian Beffort)

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