09/21/2009 - People of color are far more likely to participate in some cultural activity during the course of a year than are white people.
Ditto families with children over childless couples.
Yet people who attend a performance or a museum are not likely to return within a year, or maybe even longer.
These conclusions, drawn from a report scheduled for release today at the annual meeting of the Greater Philadelphia Cultural Alliance, represent a particular challenge for the region's arts organizations, alliance officials suggest. A budget deal reached late Friday in Harrisburg that includes an extension of the state sales tax to cultural performances and venues – including museums – could heighten that challenge.
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Gregory T. Rowe, director of culture initiatives and deputy director of the Philadelphia program of the Pew Charitable Trusts, said the alliance study had provided "some tools" that organizations of all kinds could use to address some intractable issues.
Read the full article Report Shatters Myths About Cultural Activities on the Philadelphia Inquirer's Web site.