A Few Wrinkles are Etching Facebook, Other Social Sites

Publication: USA Today

Author: Sharon Jayson

01/15/2009 - Move over, kiddos. Social networking is attracting new — and older — devotees, according to a Pew Research Center analysis released Wednesday. It finds that 35% of adult Internet users now have a profile on at least one social networking site. And among online adults ages 35-44, 30% have a profile.

Although the share of online adults with a profile quadrupled from 8% in 2005, Pew found that the young are still more likely to use the sites. Among 18- to 24-year-olds, 75% of those who go online have a profile.

The value of these sites grows with the numbers, suggests social psychologist Robert Kraut of Carnegie Mellon University in Pittsburgh.

He says his son and daughter-in-law now post pictures and videos of his new grandchild on Facebook. "So my wife and I are looking at Facebook much more because there's actual value."

Read the full article A Few Wrinkles are Etching Facebook, Other Social Sites on USA Today's Web site.

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