The Bottom of the Pyramid: Assessing the Untapped Financial Services Opportunity in the U.S.

Source Organization: Safe Banking Opportunities Project

Speaker: Matt Fellowes

Venue: TransUnion Credit Union Advisory Board Meeting, Chicago

10/02/2008 - Matt Fellowes, Project Director, presents new research on the “missing wallet” and “wallet leaker” market opportunities to executives from the country’s largest credit unions.

View a PDF of the presentation.

Pew is no longer active in this line of work, but for more information visit the Safe Banking Opportunities Project on

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