Abbott Videos Add Safety Info

Publication: Chicago Tribune

Author: Bruce Japsen


12/04/2008 - North Chicago-based Abbott Laboratories said it will embed safety information about its Xience heart device into a YouTube video spot, a disclosure made hours after a consumer group complained the spots ran afoul of U.S. Food and Drug Administration rules on product marketing.

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The Boston-based Prescription Project, long a critic of drug and medical device industry marketing, said Wednesday that such videos should be regulated by the FDA and include safety warnings like other health industry products marketed in other venues.

Read the complete article Abbott Videos Add Safety Info on the Chicago Tribune's Web site.

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