In Political Coverage, Nothing Succeeds Like Success

Publication: The New York Times

Author: Katharine Q. Seelye

10/23/2008 - With 24-hour cable and the blogosphere at full tilt, every aspect of this presidential campaign is recorded, chewed over and spit out to make way for the next bit of minutiae. But nothing threads more consistently through the media narrative than who is up and who is down in the polls. A new study, “Winning the Media Campaign,” by the Pew Research Center’s Project for Excellence in Journalism, shows just how thoroughly lashed the media is to the horse race.

So far this fall, more than twice as many stories have been written and produced about polls, tactics and strategy than about policy, and those have driven the coverage.

Read the full article In Political Coverage, Nothing Succeeds Like Success on the New York Times' Web site.

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