08/22/2008 - News coverage of the Summer Olympics in Beijing has been focused mostly on three sports and one athlete, swimmer Michael Phelps, according to a new study by the Pew Research Center’s Project for Excellence in Journalism.
"News about swimming and diving was easily the most popular Olympic subject, accounting for nearly 40% of all the coverage in the first week of the Games," the report said. "Gymnastics came next with 11%, while track and field constituted another 10%. No other competition came close to generating that much attention.
"Swimmer Michael Phelps, with his record-setting eight gold medal performance, was the focus of more than one-quarter of all the stories studied, generating seven times more media attention than the next most covered athlete," the survey added.
Read the full article Water, Water Everywhere: Swimming Dominates Olympics Coverage on Editor & Publisher's Web site.