Drug Group Urges Limits on Gifts to Doctors

Publication: San Francisco Chronicle

Author: Bernadette Tansey


07/11/2008 - Some of those pens, pads and clocks plastered with drug logos could disappear from your doctor's office under voluntary marketing restrictions issued Thursday by the nation's biggest drug industry trade group.

Drug salespeople would also be forbidden to take doctors out for restaurant meals under the suggested code of conduct announced by the Pharmaceutical Research and Manufacturers of America.

...

Allan Coukell, director of policy for the Prescription Project, a health watchdog group in Boston, welcomed the announcement. "We are thrilled that the pharmaceutical industry has finally acknowledged that they have been operating in a way that doesn't serve the needs of patients and the health care community," he said.

Read the complete article Drug Group Urges Limits on Gifts to Doctors on  San Francisco Chronicle's Web site.

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