Study: Americans Use Net to Look Beyond Sound Bite

Publication: The Associated Press

Author: Anick Jesdanun

06/15/2008 - Americans dissatisfied with political sound bites are turning to the Internet for a more complete picture, a new study finds.

In a report Sunday, the Pew Internet and American Life Project said that nearly 30 percent of adults have used the Internet to read or watch unfiltered campaign material — footage of debates, position papers, announcements and transcripts of speeches.

"They want to see the full-blown campaign event. They want to read the speech from beginning to end," said Lee Rainie, director of the Pew group. "It's a push back from the sound-bite culture."

Google Inc.'s YouTube and other video sites have become more popular. Thirty-five percent of adults have watched a political video online during the primary season, compared with 13 percent during the entire 2004 presidential race.

The study also found that 10 percent of adults have used online hangouts like Facebook and News Corp.'s MySpace for political activity, whether it's to add a campaign as a friend on their personal profile pages, discover a friend's political interests or join an online political group.

Read the full article Study: Americans Use Net to Look Beyond Sound Bite from the Associated Press.

Read the related report The Internet and the 2008 Election on the Pew Internet & American Life Project's Web site.

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