CBS Said to Consider Use of CNN in Reporting

Publication: The New York Times

Author: Tim Arango

04/08/2008 - CBS, the home of the most celebrated news division in broadcasting, has been in discussions with Time Warner about a deal to outsource some of its news-gathering operations to CNN, two executives briefed on the matter said Monday.

Over the last decade, CNN has held intermittent talks with both ABC News and CBS News about various joint ventures. But during the last several months, talks with CBS have been revived and lately intensified, according to the executives who asked for anonymity because of the confidential nature of the negotiations.

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While broadcast television as a medium is in decline because new platforms — the Internet, mobile devices — are fragmenting audiences, the problems at CBS News are more acute. While overall evening news viewership across the three networks declined 5 percent last year, CBS’s fell 13 percent.

In its recently released annual report titled “The State of the News Media,” the Project for Excellence in Journalism, which is led by Tom Rosenstiel, stated that broadcast news outlets needed to diversify more quickly across platforms if they were to survive.

Read the full article CBS Said to Consider Use of CNN in Reporting on the New York Times Web site.

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