Robo-Calls Now Top Type Of Campaign Outreach

Source Organization: Pew Research Center


04/03/2008 - As Congress considers a proposal to put restrictions on pre-recorded campaign calls, or "robo-calls," the frequency of such calls is increasing. Overall, 39% of voters say they have received a pre-recorded call about the campaign, up from 25% in November.

In states that have already held a primary or caucus, fully 44% of voters have received robo-calls. In states, that have not yet held their election or caucus, just 16% of voters have gotten recorded calls.

The use of robo-calls appears to be very much a bipartisan campaign practice. Nationally, approximately the same percentages of independents (43%), Republicans (42%) and Democrats (38%), say they received pre-recorded campaign calls, according to the most recent survey by the Pew Research Center for the People & the Press, conducted March 19-22 among 1,503 adults.1

For political campaigns, robo-calls are an inexpensive way to reach large numbers of voters. In the March survey, slightly more voters said they had received robo-calls than said they received campaign mailings (39% vs. 36%). In addition, more than twice as many voters said they had gotten a campaign call with a pre-recorded message as said they had gotten a personal campaign call (16%).

Read the complete findings Robo-Calls Now Top Type Of Campaign Outreach on the Pew Research Center Web site.

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