News Coverage Changes, and So Does Tone of the Campaign

Publication: The New York Times

Author: Katharine Q. Seelye


03/05/2008 - Over the last few days, the tone of the Democratic contest seems to have shifted, with Senator Hillary Rodham Clinton’s campaign more buoyant and Senator Barack Obama’s more defensive.

That shift may be traceable in part to the “Saturday Night Live” show on Feb. 23, when, back from the writers’ strike, it mocked the news media for treating Mr. Obama more gently than it treated Mrs. Clinton.

Mrs. Clinton amplified that view later in a debate, and her aides stoked it all week, practically browbeating reporters.

Now comes evidence that the publicizing by the Clinton campaign and the news media may have helped flip the coverage as it questioned Mr. Obama more aggressively.

Mr. Obama was the subject of 69 percent of all campaign articles last week, from Feb. 25 to March 2, and Mrs. Clinton was the subject of 58 percent of articles about the election, according to a study by the Project for Excellence in Journalism.

The organization, part of the Pew Research Center, specializes in empirical methods to evaluate the news media.

Read the full article News Coverage Changes, and So Does Tone of the Campaign on the New York Times' Web site.

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