News Media Needs To Have Consumers Pay

Publication: San Francisco Chronicle

Author: Joe Garofoli

03/17/2008 - The news business is more troubled than it was a year ago, but at least the problems it faces are different from what many observers had predicted, according to the annual State of the News Media report released today by the Project for Excellence in Journalism.

Mainstream media as a whole, the report found, isn't losing its audience. It just doesn't know how to get its new online customers - or anyone else who is reading what they're producing through online aggregators - to pay. The top 10 online news sites in 2007 were either big-media operations - such as the New York Times or ABC News - or online aggregators such as Yahoo News or Google News, whose content is largely produced by traditional media outlets.

Read the full article News Media Needs To Have Consumers Pay on the San Francisco Chronicle's Web site.

Read the full report, The State of the News Media 2008.

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