Horse Race Prevails in Campaign Reporting

Publication: The New York Times

Author: Katharine Q. Seelye

10/29/2007 - The news media are more obsessed than ever with the horse-race aspects of the presidential campaign, according to a new study. Despite the campaign's early start, the media have not been more reflective on the issues, the study said, but have focused on tactics and strategy.

The report, available at, was conducted jointly by the Project for Excellence in Journalism, part of the Pew Research Center, and the Joan Shorenstein Center on the Press, Politics and Public Policy at the Kennedy School at Harvard. It examined 1,742 stories that appeared from January through May in 48 news outlets.

The study also found that during that period, the media provided much more positive coverage of the Democratic presidential candidates than of the Republicans. The study attributed that to overwhelmingly favorable coverage of Senator Barack Obama, Democrat of Illinois, and overwhelmingly negative coverage of Senator John McCain, Republican of Arizona.

Read the full article Horse Race Prevails in Campaign Reporting on the New York Times Web site.

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