Election Dominates Coverage, Less So Public's Attention

Source Organization: Pew Research Center

01/10/2008 - In the wake of his victory in the Jan. 3 Iowa caucuses, Barack Obama for the first time supplanted Hillary Clinton as the most visible presidential candidate. Overall, 38% of Americans say they heard the most about Obama in the days immediately after the caucuses (Jan. 4-7), while 28% named Clinton as the most visible candidate. In measures throughout 2007, Hillary Clinton consistently dominated the list of who Americans had been hearing about in the news.

Despite his victory in Iowa’s Republican caucus, Mike Huckabee did not receive the same public attention as did Obama. Just 13% of Americans name Huckabee as the candidate they were hearing the most about in the week after the caucuses, compared with 38% for Obama. This is true even among Republicans. About three-in-ten Republicans (31%) name Obama as the presidential candidate they heard the most about compared with 24% who name Huckabee.

As a group, the Democratic candidates, led by Obama and Clinton, far surpass the GOP candidates in public visibility. Two-thirds of the public (67%) name a Democrat as the candidate they have heard the most about, with Obama and Clinton receiving the lion’s share of mentions. By contrast, just 19% name a Republican, with most (13%) mentioning Huckabee.

Read the full report Intense Iowa Coverage Leads Many to Say “Too Much” on the Pew Research Center for the People and the Press Web site.

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