Who Watches Wall Street?

Source Organization: Pew Research Center

Author: Kim Parker, Senior Researcher

08/23/2007 - Continuing volatility in the stock market made the U.S. economy a top news story again last week. One-in-five Americans followed news about the stock market very closely, and 9% said this was the single news story they followed more closely than any other – making it the fifth most closely followed story of the week. The national news media devoted 7% of its overall coverage to the U.S. economy, and 2% of the coverage focused specifically on stock market news.

While interest in the stock market has been fairly consistent in recent months, only a minority of Americans follows stock market news on a regular basis. The core audience for stock market news is relatively narrow – comprising mainly more affluent individuals and those actively involved in the market. Consumer issues generate much greater public interest. Nearly seven-in-ten Americans regularly follow news about gas and energy prices, while only 28% say they follow such news only when there are major headlines. A 53% majority follows news about the price of food and consumer goods regularly; 43% follow this news only when there are major headlines.

Read the full article Who Watches Wall Street? at the Pew Research Center Web site.

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