07/19/2007 - In addition to the hard news stories of the week, Harry Potter-mania became a news story of its own. In the week ending July 13, the national media devoted 1% of its top story coverage to news about the release of the newest Harry Potter movie and the upcoming release of the final book in the series. While the public wasn't particularly interested in Potter news a week or more before the book's release (only 8% followed related news very closely), a substantial minority (25%) say they or someone in their household plan to buy the new Harry Potter book when it comes out.
As the 12:01-Saturday- July 21 deadline approaches, public interest in news about Harry Potter and the Deathly Hallows, may have increased as major news media have given greater attention to the book's publication. In particular, controversy about alleged pre-deadline internet postings and printed copy sales of the embargoed book attracted the attention of such sober-minded outlets as the Wall Street Journal, while the New York Times came under attack on Thursday for publishing an overly revelatory review of J.K. Rowling's latest and final installment in the highly popular series.
Read the full article Who's Wild About Harry? on the Pew Research Center Web site.