08/06/2006 - Three-quarters of Americans participate in bicycling, camping, fishing, hunting, paddling, hiking, snow sports and wildlife viewing. Not only are these sports popular, but they also generate major business activity and revenue. According to a study released earlier this year by the Outdoor Industry Association, the sector contributes $730 billion annually to the U.S. economy, pays $88 billion in taxes, supports 6.5 million American jobs (one in 20) and accounts for 8 percent of all consumer spending.Leading outdoor sports companies increasingly recognize they have an important stake in protecting unspoiled wilderness, free-flowing rivers and abundant fish and wildlife. That is why some are mobilizing to protect one of the world's largest and most intact wild places, which lies just a few hours to our north: the great Canadian Boreal Forest.
Read the full article by Steve Kallick, who directs the International Boreal Conservation Campaign for The Pew Charitable Trusts, on the Seattle Post Intelligencer's Web site.