Social Trends: Increasingly, Americans Prefer Going to the Movies at Home

Source Organization: Pew Research Center

05/17/2006 - The start of the summer blockbuster movie season has Hollywood hoping for the usual stampede to the theaters, but now more than ever, the place that most Americans would rather watch movies is under their own roof.

Three-quarters of all adults say they would prefer watching movies at home rather than in a theater, according to a Pew Research Center survey, up from 67% in 1994.

The survey finds that more than seven-in-ten adults (71%) watch at least one movie a week, but the great bulk of this viewing occurs at home rather than in a theater.

While the most popular way to watch movies at home is on broadcast, cable or satellite television programming, fully half of the public says that at least once a week they a watch a movie on a DVD or by pay-per-view.

Read the full report Increasingly, Americans Prefer Going to the Movies at Home on the Pew Research Center Web site. 

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