11/27/2006 - It's that time of year again. Merchants are stocking the shelves and hoping for record sales. Forecasters are busy trying to figure out what to expect at the cash registers when the traditional start of the holiday shopping season arrives this weekend.
Once they do start flooding the stores, more than half of all adults (56%) say they'll be working within a holiday shopping budget, while about four-in-ten (41%) say they'll be winging it -- shopping without a pre-set spending limit.
For most Americans the heart of the holiday shopping season still lies ahead. Fewer than 3 in 10 (27%) adults have started their holiday shopping. The findings are from a Pew Research Center telephone survey among a nationally representative sample of 2,000 adults taken from October 18 through November 9.