New Data On Podcasting: Twelve Percent of Internet Users Have Downloaded a Podcast

Source Organization: Pew Research Center


11/22/2006 - Some 12 percent of Internet users say they have downloaded a podcast so they can listen to it or view it at a later time. This finding compares to the 7 percent of Internet users who reported podcast downloading in our February-April 2006 survey. However, few Internet users are downloading podcasts with great frequency; in both surveys, just 1 percent report downloading a podcast on a typical day, according to findings from the Pew Internet & American Life Project.

Men are more likely than women to report podcast downloading; 15 percent of online men say they have downloaded a podcast, compared with just 8 percent of online women. And those who have used the Internet for six or more years are twice as likely as those who have been online three years or less to have downloaded a podcast (13 percent vs. 6 percent).

These results come from a nationally-representative telephone survey by the Pew Internet & American Life Project from August 1 – August 31 of 2,928 adults. The portion of the survey that covered podcast downloading was administered to 972 Internet users. The margin of error on the Internet sample is plus or minus 3.5 percentage points.

Read the full data memo Twelve Percent of Internet Users Have Downloaded a Podcast on Pew Internet & American Life Project Web site.

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