Weighing the Network Anchors: All Three Commercial Evening News Anchors Viewed Positively

Source Organization: Pew Research Center

08/24/2006 - Though Katie Couric has yet to take her seat as the new CBS Evening News anchor, the former Today show co-host is already a more familiar personality than her NBC and ABC counterparts. Asked to give their general impressions of each of the three TV journalists in a single word, 66% could offer up an opinion of Couric, compared with fewer than half who could offer a response for Brian Williams or for Charles Gibson.

By wide margins, most Americans who know them have positive things to say about each of the new evening news anchors – good is by far the most mentioned word for all three. However, the more specific words used to describe Katie Couric have a decidedly different tone. Perky, cute, nice, energetic, bubbly, and fluffy were among the most frequently offered impressions of Couric, but they were offered along with knowledgeable, informed, smart and fair.

Specific accolades for the other two commercial broadcast news anchors were less about personality and style and more focused on their job performance. NBC's Brian Williams was often summed up in a word as fair, and also as informative, knowledgeable and professional. Trustworthy was frequently offered as positive descriptor of ABC's Charles Gibson along with informed, professional and competent.

Read the full article All Three Commercial Evening News Anchors Viewed Positively on the Pew Research Center for People & the Press.

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