Report

Four Percent of Online Americans Use Location-Based Services

  • November 04, 2010

In its first report on the use of “geosocial” or location-based services, the Pew Research Center's Internet & American Life project finds that 4% of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are nearby. On any given day, 1% of internet users are using these services.

Location-based services such as Foursquare and Gowalla use internet-connected mobile devices' geolocation capabilities to let users notify others of their locations by “checking in” to that location. Location-based services often run on stand-alone software applications, or “apps,” on most major GPS-enabled smartphones or other devices.

Key findings include:

  • 7% of adults who go online with their mobile phone use a location-based service.
  • 8% of online adults ages 18-29 use location-based services, significantly more than online adults in any other age group.
  • 10% of online Hispanics use these services – significantly more than online whites (3%) or online blacks (5%).
  • 6% of online men use a location-based service such as Foursquare or Gowalla, compared with 3% of online women.

Read the full report Four Percent of Online Americans Use Location-Based Services on the Pew Research Center's Internet and American Life Project Web site.