PEJ News Coverage Index: September 27-October 3, 2010. It's the 2010 Campaign, Again

  • October 05, 2010

As the president hit the road to shore up the Democrats' faltering fortunes, the midterm elections topped the news agenda for the third week in a row, accounting for 26% of the newshole from Sept. 27-Oct. 3, according to the Pew Research Center's Project for Excellence in Journalism.

Even though the 2010 campaign did not heat up until the primaries began in earnest in the spring, it is now the third-biggest story of the year to date, accounting for 7% of the newshole, according to PEJ's News Coverage Index. The No. 1 story in 2010 thus far has been the economy (12%), followed by the Gulf of Mexico oil spill (9%).

On the ideological radio and cable talk shows last week, a full 69% of the airtime studied was devoted the elections—with hosts finding plenty to talk about as President Obama launched a series of campaign-style appearances around the country.

The economy, the No. 2 story last week at 9%, was highlighted in stories related to the housing crisis and a suspension of foreclosures by some big lenders accused of improperly processing paperwork.

The No. 3 story last week was the debate over reforming the nation's education system. The topic, which accounted for 6% of the newshole, got a boost from an education “summit” convened by NBC as well as a call from Obama to lengthen the school year by a month. It was the third week in a row that education, a subject that does not often garner major mainstream coverage, was among the top five stories.

Read the full report, It's the 2010 Campaign, Again on the Pew Research Center's Project for Excellence in Journalism Web site.