News Interest Index: Obama Speech on Race Arguably Biggest Event of Campaign

  • March 27, 2008

Barack Obama's March 18th speech on race and politics is arguably the biggest political event of the campaign so far. Fully 85% of Americans say they heard at least a little about Obama's speech, and most (54%) say they heard a lot about it.

Not surprisingly, Barack Obama has been far and away the most visible of the presidential candidates over the past week - 70% say they have heard more about him in the news than the other candidates, compared with 15% who cite Hillary Clinton and just 3% who say they have heard the most about John McCain. As recently as three weeks ago, Obama and Clinton were equally visible in the news.

Roughly half of Americans (49%) saw videos of Reverend Wright's sermons, and roughly the same number (51%) watched Barack Obama's speech about race and politics last week. Television was the predominant source for video of these news items, however the internet also played a role.

Read the full report Obama and Wright Controversy Dominate News Cycle on the Pew Research Center for the People and the Press Web site.