A Gift to the Cultural Community of New Orleans (Summer 2007 Trust Magazine briefing)

  • August 20, 2007

Since it was launched in 2002,, a master schedule of the upcoming week's arts and cultural events in the Philadelphia region, has become the one-stop shop for consumers looking for entertainment in the Philadelphia region. Along the way, the guide, which was developed by the Greater Philadelphia Cultural Alliance and funded by the Trusts, has evolved into a powerful tool for local institutions seeking to expand their audiences, sell half-price tickets to selected performances and exhibitions and earn more revenue.

All of which explains why the guide was a perfect gift to the cultural community of hard-hit New Orleans. While the system had been successfully licensed to other cities, the Arts Council of New Orleans, having lost its offices, equipment and most of its staff, was in no position to pay for the program. Accordingly, Pew partnered with the William Penn Foundation to cover the costs of customizing, hosting and operating the program for its first three years. went online during the city's famous Jazz Fest in the spring.