Report

Still Growing After All These Years: Youth Exposure to Alcohol Ads on TV 2001–2005

  • December 20, 2006

The following excerpt is from the Center on Alcohol Marketing and Youth's report, Still Growing After All These Years: Youth Exposure to Alcohol Ads on TV 2001–2005.

"In the wake of an historic increase in distilled spirits advertising on television since 2001, underage youth exposure to alcohol advertising on television has grown substantially over the past five years, despite alcohol industry marketing reforms implemented in 2003.

The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University has analyzed youth exposure to alcohol advertising on television from 2001 to 2005.

Although a previous CAMY report has shown that youth exposure to alcohol advertising in magazines is declining, the television data show that young people are seeing a growing number of alcohol ads, and that the industry's voluntary 30% maximum underage audience composition for its advertising placements has not succeeded in protecting youth from the rising tide of alcohol advertising on television, particularly distilled spirits advertising on cable television.

From 2001 to 2005, alcohol companies spent $4.7 billion to place 1.4 million advertisements for alcoholic beverages on television."