Search Engine Users Happy, But Unaware
Internet users are extremely positive about search engines and the experiences they have when searching the Internet, according to a national survey conducted by the Pew Internet & American Life Project. However, these same satisfied Internet users are generally unsophisticated about why and how they use search engines. They are also strikingly unaware of how search engines operate and how they present their results.
The Pew Internet & American Life Project is a non-partisan, non-profit initiative of the Pew Research Center that is funded by the Pew Charitable Trusts to examine the social impact of the Internet. The Project does not take positions on policy issues.