Analysis

AT&T Helps Voters Get to the Polls

As Election Day approaches, companies across the U.S. are finding innovative ways to share nonpartisan voting information with their audiences by using data and resources from the Voting Information Project (VIP). Now, telecommunications giant AT&T is joining this group by embedding VIP’s Voting Information Tool on its state-specific “community” websites, which offer news targeted to consumers based on where they live. 

The free tool provides polling locations, voting hours, and ballot information, and can be embedded on websites and customized for any municipality or state across a range of technology platforms. By embedding the VIP Tool, AT&T is helping give voters time to plan how they will cast their ballots.  

AT&T is also planning to help its current and retired employees find their polling places by including VIP information in company newsletters. In addition, the company plans to use its @ConnectToGood Twitter handle to engage voters and help them get to the polls. 

The Voting Information Project is a partnership between The Pew Charitable Trusts, Google, and state election officials that offers cutting-edge technical tools that give voters access to the customized information they need to cast a ballot on or before Election Day.

Learn more about embedding the Voting Information Tool on a website; it takes a few minutes and is free.

Alexis Schuler is the senior director and Monica Leibovitz is an officer for election initiatives at The Pew Charitable Trusts.

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