The Voting Information Project (VIP) is an innovative and proven service that provides voters with the information they need to cast a ballot—when they need it and where they are most likely to look for it.
Developed by state and local election offices, leading technology companies such as Google and Microsoft, and The Pew Charitable Trusts, VIP is the 21st century transmission line between election administrators and today's voters.
- Voters can use search engines, social media, mobile applications, and online news sites to get answers to questions about the voting process.
- Election administrators in more than two-thirds of the states can distribute accurate information through the channels voters depend on in our increasingly mobile society.
- Media, civic organizations, and candidates can place VIP gadgets on their websites to inform the public and encourage participation. In 2010, more than 300 Web sites used VIP, drawing 15 to 20 million views and six to seven million lookups.
- Technology innovators can develop new applications to increase voter engagement through embeddable gadgets, mobile device applications, and tools for military and overseas voting.