New Ad Campaign Spotlights Colorado's “Hidden Gems”

Press Releases and Statements Read time:
Projects: U.S. Public Lands

Navigate to:

  • Table of Contents
New Ad Campaign Spotlights Colorado's “Hidden Gems”

The Campaign for America's Wilderness at the Pew Environment Group is teaming up with Wilderness Workshop to kick off a print and online ad campaign featuring Coloradans from various backgrounds—a small business owner, a teacher and an interior designer—who share a love of the state's wild places and a desire to see Colorado's Hidden Gems protected for future generations.

The three community members are among many supporters of an effort to protect 243,000 acres of pristine wild lands on the White River National Forest and surrounding Bureau of Land Management areas in Summit and Eagle Counties.

“Our wildlife, clean water and spectacular landscapes help my business thrive and keep my loved ones and our community healthy,” says Dave Gorsuch, owner of alpine sports and clothing store Gorsuch Ltd., in Vail.  “If we want to protect our economic future, we must maintain the beauty, clean air, forests and wildlife habitat we have left. Our health and that of future generations depends on us taking care of what we have.”

Eagle County high school teacher Kelly Christensen says in her ad, “Growing up in the Vail Valley, I took for granted my natural surroundings. There are a lot more people in this valley than when I was young, and as the population grows, it puts pressure on natural places. I want to be sure that there will always be a variety of natural places that are protected for quiet recreation.”

More than 3,000 area residents have signed a letter backing the wilderness proposal, as have local businesses and organizations, including Alpine River Outfitters, Backcountry Brewery, Betty Ford Alpine Gardens, Blue River Anglers, Eagle Valley Land Trust, Glenn Randall Photography, High Country Citizen's Alliance, Realtors for Wilderness, Roaring Fork Valley Horse Council, Summit Travel, and the towns of Breckenridge and Crested Butte.

 “We Coloradans are fortunate to live what many consider a dream,” says Cassidy Brush, a Dillon-based interior designer. “Hidden Gems is our opportunity to secure the highest protection available for our best wild lands before they quietly slip away acre by acre.”

The Common Ground ads will run over the next several weeks in print and online editions of newspapers in Boulder, Vail, Aspen, Glenwood Springs and Eagle County.

America’s Overdose Crisis
America’s Overdose Crisis

America’s Overdose Crisis

Sign up for our five-email course explaining the overdose crisis in America, the state of treatment access, and ways to improve care

Sign up
Quick View
America’s Overdose Crisis

America’s Overdose Crisis

Sign up for our five-email course explaining the overdose crisis in America, the state of treatment access, and ways to improve care

Sign up
RELATED
Topics
Land Conservation
Projects
U.S. Public Lands
Places
Colorado

ADDITIONAL RESOURCES

An aerial view of a vast wetland, with scattered vegetation visible on sandy islands.

Article

April 19, 2024 In Western Australia, a Conservation Model for the World
A large group of people in formal or traditional attire stands together on a stage, with a digital background depicting marine life and the large text “WTO Agreement on Fisheries Subsidies.”

Article

April 10, 2024 WTO Needs to Redouble Its Effort on Fishing Subsidies
A man in a winter hat and sunglasses kneels on a rocky shoreline in front of a campfire, holding a metal mug with gloved hands. Behind him, in the water, a motorboat is moored to the shore. Cliffs rise on both sides of the water.

Article

April 4, 2024 Why Newfoundland’s South Coast Fjords Are Sacred

MORE FROM PEW

A presentation being given by a businesswoman to a group of participants at a business conference. Four Plan Features Can Boost 'Retirement Readiness'
An illustration of a couple holding hands walking away from an outline of houses behind them Pathways to Homeownership: Housing in America
A photograph of City Hall in Philadelphia, Pennsylvania Philadelphia to Address Pressing Policy Challenges
A bright blue T-cell infected by HIV is engulfed by hundreds of yellow virions. Pew Researcher Seeks to Crack Code on HIV Cure
Composite image of modern city network communication concept

Learn the Basics of Broadband from Our Limited Series

Sign up for our four-week email course on Broadband Basics
Quick View

How does broadband internet reach our homes, phones, and tablets? What kind of infrastructure connects us all together? What are the major barriers to broadband access for American communities?

Pills illustration
Pills illustration

What Is Antibiotic Resistance—and How Can We Fight It?

Sign up for our four-week email series The Race Against Resistance.
Quick View
Pills illustration

Antibiotic-resistant bacteria, also known as “superbugs,” are a major threat to modern medicine. But how does resistance work, and what can we do to slow the spread? Read personal stories, expert accounts, and more for the answers to those questions in our four-week email series: Slowing Superbugs.