The Greater Philadelphia Cultural Alliance and The Philadelphia Foundation are pleased to announce a new $750,000 initiative to stimulate innovative marketing and programming practices among arts and culture groups in our region – The Engage 2020 Innovation Grants Program. This program offers arts organizations in the Greater Philadelphia region the opportunity to apply for one-year grants of up to $75,000 for the design and implementation of programs that respond directly to the findings of the Alliance's consumer research, detailed in the report Research into Action: Pathways to New Opportunities.
“Despite the many financial challenges facing cultural organizations, our research reveals excellent opportunities for expanded arts participation,” said Peggy Amsterdam, Greater Philadelphia Cultural Alliance President. “These grants deliver important venture capital for cultural groups looking to develop cutting-edge experiences for 21st century arts consumers.”
Released in September, Research into Action: Pathways to New Opportunities compiled results from five recent market research studies. The report provides 10 specific findings on how the region's diverse population engages with the arts, giving cultural organizations the insight they need to engage more consumers, in ways that are meaningful to them.
Highlights of the research include:
The complete report and a list of the 10 Key Findings can be found on www.philaculture.org/research-into-action.
As a key strategy of Engage 2020, the Innovation Grant Program seeks to provide organizations with the means to actually put this knowledge to use. The Innovation Grants will fund compelling marketing and programming plans that build on one or more of the ten key findings outlined in Research Into Action: Pathways to New Opportunities.
“This program will fund innovative approaches to audience engagement that can become models for the field,” said Beatriz Vieira, Vice President for Community Impact at The Philadelphia Foundation.
Grants are available to arts-based organizations in the Greater Philadelphia region that present proposals that integrate program and marketing strategies in ways that will deliver high-quality programs of relevance to target audiences.
Grant guidelines are available at www.philafound.org/innovationgrants.
Letters of Intent are due by December 1, 2009. Organizations may request a grant award of up to $75,000. Projects must begin no earlier than July 1, 2010 and be completed no later than October 31, 2011.
Engage 2020 Research & Innovation Grant Workshops
To orient organizations to the findings of the report and the new grant program, the Cultural Alliance and The Philadelphia Foundation will present a series of public workshops. The workshops are free and open to the general public. Attendance at the workshops is required to apply for the grants program.
Workshops will be presented on the following dates:
Tuesday, October 20th, 2:30-4:30pm
Lansdale Center for the Performing Arts
Wednesday, October 21st, 2:30-4:30pm
Chester County Art Association
Friday, October 23rd, 9:30-11:30am
Pennsylvania Academy of Fine Arts
Friday, November 13th, 9:30-11:30am
Pennsylvania Academy of Fine Arts
The Engage 2020 Innovation Grants Program is supported by The Wallace Foundation, The Pew Charitable Trusts and The Philadelphia Foundation, and is a program of the Cultural Alliance's research and marketing initiative Engage 2020.
Engage 2020 is the Cultural Alliance's research and marketing initiative focused on doubling cultural engagement in Greater Philadelphia by 2020. Engage 2020 focuses on three key strategies:
The Greater Philadelphia Cultural Alliance is committed to helping community arts and cultural organizations thrive throughout the area. The Cultural Alliance is a leadership organization of over 375 nonprofit arts and cultural institutions located primarily in the five counties of southeastern Pennsylvania. Its mission is making Greater Philadelphia the foremost creative region in the world. For more information, visit www.philaculture.org.
The Philadelphia Foundation has been committed to improving the quality of life in Bucks, Chester, Delaware, Montgomery, and Philadelphia counties for 90 years. As a public charity community foundation, The Philadelphia Foundation manages more than 775 charitable funds, maximizing the strategic impact of charitable contributions. For more information, visit www.philafound.org.